Sometimes a pack shape and small size present challenges as to how to fit branding plus all required elements. After the brand is recognised, I believe that for a food product that most customers in the supermarket read product name then weight and possibly best before date. Other information is mostly just supportive marketing or legally required.
The EU has become very strict about what claims can be made on a pack and about what information must be show and what is the minimum size for ingredients text
On this label, the obligatory tamper-evident seal over the edge of the pack is efficiently used to show brandmark.