LIHAVÜRST brand MAP pack design

For products such as sausages or meatballs the Modified Atmosphere Packaging (MAP) technique is used to prolong the shelf life instead of adding preservatives. The overall pack design solution is similar to the vacuum skin packs, but the covering film is printed with a branded repeat pattern.

For products where flavours need more explanation then a serving suggestion photo is included in the background, blended with the ubiquitous burgundy red curtain.

The layout of product ingredients, EAN code, best before etc has been optimised for compact use of space. This then allows for a large size upper label with space for call-outs of specific product promotional features.