PurSpec logo design

PurSpec specialises in an innovative spray foam method of insulating buildings. The client suggested the use of a hexagonal-shaped symbol in the logo. The agreed design solution makes references to three-dimensional layers (of insulation) on all surfaces (from foundation to attic, walls and ceilings). Colour choice was influenced by hot/cold thermal imaging colours.

The symbol design and fonts used in the logo are deliberately angular and industrial.