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Oma King is a brand of shoe insoles, with a large range of sizes and special types. For the cover design of the catalogue, we decided to feature the real leather insole. To suggest comfort underfoot a background of footprints on a sandy shore was used, with the brand name etched into the sand using Photoshop. The blue colour of the sea is in keeping with the blue used in packaging and throughout the catalogue.

The style of the front cover is deliberately like healthcare marketing, reflecting the orthopaedic properties of many of the products.