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Kalew Rukkijahu

Tartu Veski (now renamed as Tartu Mill) introduced a new rye flour product. to fit with other products in the range, a still life composition was created on a large background of hessian sack cloth. This large background of fabric was needed so as to cover the whole paper bag and make it appear like a sack cloth of flour. This fitted well, not only with the rustic, traditional nature of the product, but also with the colour and texture of the rye flour itself. Some blue elements were included in the still life to match the colour of the Kalew brandmark.

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