The meatloaf products are packed in attractive wooden trays with a sleeve wrapper. The product itself is visible and the serving type photo shows a cross section.

Part of the Nõo Lihavürst branding style is that the main “call out” of the product name is always in a curved banner.

However, product names range from very short to sometimes very, very long, and packs range from narrow to wide. To accommodate this variation, the curved banner for the product name is available in various widths and heights, plus each has the option of adding an area above and below the banner which is also varied to match the length of the text.