Nõo Lihavürst decided to introduce a range of retro style, speciality ham products under the banner “Made Good Old Days Way”.

To emphasise the difference of this select product there was a deliberate choice to introduce a new brand style. In a departure from the “royal” style of the established brand, a simple meat chopping board texture is used as a background – suggesting simple, artisan origins. In contrast, the use of a gold tray base suggests “premium” while complimenting the sliced meat itself and fitting well with the label tones and use of gold foil metallic print.