Classical Sweets wanted to establish a brandmark for handmade chocolates and asked Emajõe Disain to suggest a selection of possible brand name.

We agreed that the brandmark would be in calligraphic style, so I suggested brand names with letters having large descenders and ascenders at the start, middle and end of the word. As a result, the chosen word “Traffarel” is a completely made up word and gets very few hits on a Google search. The calligraphy is also original – in fact, it is based on my own handwriting as if I were using molten chocolate.