LINNU TALU brandmark design

 

LINNU TALU is a brandmark designed for an egg producer in southern Estonia. Because of the type of chicken, and their natural diet, the eggs have a consistent and particularly yellow yolk. I suggested using this a marketing point and added the slogan “famous yellow” to the brandmark.

I restricted the use of colour to two colours and made sure the design was possible to print directly onto egg cartons.