This detergent for work clothes uses a simple device of covering the pack with denim stitching. Advantage is taken of the short brand name which is big and bold. Strong blue and orange “industrial” colours are used throughout the text, background and illustration. Simple and strong to reflect the product.
Different to the delicate and scented washing powders, this pack design stands out on the supermarket shelf – even possible for a man to figure out what this type of powder is for.