PurSpec specialises in an innovative spray foam method of insulating buildings. The client suggested the use of a hexagonal-shaped symbol in the logo. The agreed design solution makes references to three-dimensional layers (of insulation) on all surfaces (from foundation to attic, walls and ceilings). Colour...
The symbol is a version of a triskele based on interlocking spirals. Variations appear throughout Europe from the neolithic to bronze age, for example at the megalithic tomb of Newgrange in Ireland built around 3200 BCE. Normally a triskele is made with interlocking Archimedean spirals...
Because this water pouch packaging form is new and unfamiliar, so the pack graphics must immediately communicate “convenient, fresh, flowing water”. The central “label element” with brandmark and text, is a very deliberate reference to the established genre of labels on bottled water. Behind this,...
Lavi is the location of natural springs in Lääne-Viru County, Estonia, famous since ancient times for having restorative and healing qualities. Water from the natural springs has been organically filtered by permeable rocks, mineralised by limestone, and cleaned by sandstone. The Mölder family have been farming...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text] HanseCoin is a Token with a game-changing difference: it is a real use case for Blockchain Tokenisation as it presents one of the world’s first Asset-Backed Tokens. By using part of a residential real-estate development in Tallinn, Estonia as...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text] Kivisild, seed capital of the Estonian nation The Kivisild stone bridge was part of the seed capital of modern Estonia – think about it. Tartu was virtually reduced to rubble when Catherina II financed the rebuilding a city with a...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text] AAKRI CONSULT provides consultancy and bookkeeping services with a specialisation in the agricultural sector. The name translates from Estonian to English as "acre", thus making the agricultural reference. For the symbol, I wanted to make a "consultancy and bookkeeping"...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text] Kalliskivi Trust logo is designed for an investment consultancy based in Tallinn. "Kalliskivi" is Estonian for "diamond" so this is a case where the graphic symbol is a direct repetition of the text - however, the facets of the...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text] The client for the SUSHI CITY logo and brandmark design had a clear requirement for a red rising sun and Japanese style symbol. We agreed that a 2 colour, red and black design would be best and that the...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text] Vihmategija translates from Estonian as "rainmaker". The company name is suggestive of "activity, cause and effect" so is an attractive name for an enterprise specialising in marketing and website design and building. The logo solution takes on an innovative design...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text] Emajõe Disain was asked to suggest a new brand name for fresh eggs specific to the Estonian market. While brainstorming and thinking from the customers' point of view, I explored the idea of a "good" egg. Somehow I knew...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text] Guidelines were introduced to coordinate the visual style of publications by Tartu City Government. Some simple rules such as a horizontal green band with topic information in a Verdana font and a vertical strip on the left for a...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text] In keeping with the design of the series of Tartu city and economic sector overview brochures, photographs were commissioned for the photomontages and portraits of industry leaders. To help communicate to the skimming reader, graphs of relevant industry indicators were...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text]Tõlge eesti keelde on vajalik. The design of the Julie Clarke range of candles and diffusers went beyond packaging as here the packaging becomes an intrinsic part of the product design itself. Antique oriental Victorian style drawings in the typical cobalt...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text]Eesti keele tõlkimine on vajalik. Linking Museum is an initiative seeking to coordinate the development and promotion of museums in Estonia. I was given free scope to propose a logo design. I decided to base the design on a modification...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text] Tartu City Government wished to promote an image of Tartu to potential foreign investors and business partners. Emajõe Disain created a solution which presents actual information about the business environment in a way which creates a positive image. Each page...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text]Tartu Environmental Education Centre logo design is a straightforward combination of scholarly owl on a book and a hint of a landscape. The logo text is balanced against the symbol so that they work together as a single unit. [/vc_column_text][/vc_column][/vc_row]...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text] LINNU TALU is a brandmark designed for an egg producer in southern Estonia. Because of the type of chicken, and their natural diet, the eggs have a consistent and particularly yellow yolk. I suggested using this a marketing point...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text] ReFocus eye center specialise in laser surgery vision correction. The logotype design is a simple, typographical solution, converting the letter o into a pupil. A single colour is used and colour choice is medical, surgical. An additional graphic device of...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text] A well-chosen company name always helps when designing a logo. VetPoint is a group of veterinary specialist who provides combined expertise for farm herd health. The symbol is self-explanatory when positioned relative to the Point text. For the Estonian market,...