Because this water pouch packaging form is new and unfamiliar, so the pack graphics must immediately communicate “convenient, fresh, flowing water”. The central “label element” with brandmark and text, is a very deliberate reference to the established genre of labels on bottled water. Behind this,...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text]Nõo Lihavürst produces a wide range of Alderwood smoked sausages which are packed in a single film coil using the Flow Pack method, plus an adhesive label. For scale and production economies, the same printed film pack design is...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text] Over the years Nõo Lihavürst has introduced new liver pates pack in plastic tubs. The pork liver pates use the typical branding in red, while the duck, goose and rabbit pates are colour coded. The base of the tub carries...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text]For products such as sausages or meatballs the Modified Atmosphere Packaging (MAP) technique is used to prolong the shelf life instead of adding preservatives. The overall pack design solution is similar to the vacuum skin packs, but the covering...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text] Sometimes a pack shape and small size present challenges as to how to fit branding plus all required elements. After the brand is recognised, I believe that for a food product that most customers in the supermarket read product...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text]The design for the printed grill meat packaging involved complex artwork to take into account the slightly conical shape of the bucket. An additional technical artwork challenge was to make the banquet photo repeat seamlessly and then to match...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text] The "pillow pack" used curves of the fold to give rigidity to the pack structure - also, from a production point of view, it is easy to pack the product into. As a development of the idea that food packaging...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text]A distinguishing aspect of the branding for Nõo Lihavürst is the style of specially commissioned serving suggestion photos. As art director for the packaging, I specify to the photographer how composition must fit into the space available between branding...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text]The branding style for Nõo Lihavürst has been built up over many years. Each of the packaging designs is made up a consistent range of graphic elements - a sort of branding vocabulary which makes up what I call...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text]The pack design for the frozen meats packs follows the established branding style with the addition of a transparent window to view the product. This was the first time that Nõo Lihavürst products were in the frozen food section but...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text] The cat food pate packs are extremely small and a condensed version of the branding was needed for the lid. Nearly all of the main elements of the brand language are used and the pack clearly fits into the...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text] On large size packaging, there is ample space for branding elements to work without compromise and the dominant red colour can be used without interruption. On the larger Dr Stern package, a vertical ribbon element is used oo unify...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text] The Dr Stern brand is a “retro brand” – a brand which looks as if it has been well established and trusted for many years in western European markets. The packaging follows a retro style allowing it to be...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text] The Dr Stern pet food range includes a very large variety of pack shapes and sizes. On some of the very small packs, there is not enough space for several languages on the front of the pack. On these...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text] The template for the custom designed carry box was developed in cooperation with the printer, taking into account the size and weight of the oven ready meat product. Faced with a new pack shape, the established vocabulary of the visual...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text] Nõo Lihavürst decided to introduce a range of retro style, speciality ham products under the banner "Made Good Old Days Way". To emphasise the difference of this select product there was a deliberate choice to introduce a new brand style....
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text] The meatloaf products are packed in attractive wooden trays with a sleeve wrapper. The product itself is visible and the serving type photo shows a cross section. Part of the Nõo Lihavürst branding style is that the main "call out"...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text] SNACK pack distribution pack which opens to become an in-store promotional display dispenser. The design has been updated several time over the years. [/vc_column_text][/vc_column][/vc_row] ...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text] The Easy Wash laundry detergent label design is colour coordinated with the liquid itself and the shape of the label matches the contours of the plastic bottle. Call-outs on the pack label draw attention to white and colours, temperature ranges...