Kuna see vee pakendi vorm on uus ja harjumatu, peab pakendi graafika viivitamatult ütlema “mugav, värske, voolav vesi”. Tsentraalne “etikeetielement” koos kaubamärgi ja tekstiga on väga teadlik viide pudelivee logode väljakujunenud žanrile. Logo taha loodi fotomontaaž, mis viitab sellele kuidas Pandivere kõrgendikul sademed filtreeritakse läbi...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text]Tõlge eesti keelde on vajalik. The Easy Wash laundry detergent label design is colour coordinated with the liquid itself and the shape of the label matches the contours of the plastic bottle. Call-outs on the pack label draw attention to white...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text]This surgical equipment washing powder package does not need to compete on the supermarket shelf. The pack design only needs to give a visual hint as to its purpose and then provide clear technical information on how to use. Four...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text] This is one of my very early pack designs in Estonia yet is still a favourite. Designed in 1997 it closely follows the basic formula of the original Bembi pack. The original was so harsh it looked more like some...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text]Tõlge eesti keelde on vajalik. This detergent for work clothes uses a simple graphic device of covering the pack with denim stitching. Advantage is taken of the short brand name which allows is to appear big and bold. Strong blue...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text]Tõlge eesti keelde on vajalik. This vegetable oil would compete well on price - so the design objective was to create a pack fitting with the mainstream packs. Product feature "call-outs" are clear and simple on the front, with technical details...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text]Tõlge eesti keelde on vajalik. This range of low cost pasta would compete well on price - so the design objective was to create a pack fitting with the mainstream pasta packs. For example, typical past colours are used. The pack...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text]Tõlge eesti keelde on vajalik. Meveda produces a range of speciality honey, each with a characteristic taste related to the dominant flowers within range of the bees. The three main types were envisaged as a gift pack of flower pollen...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text] Tõlge eesti keelde on vajalik. A series of 4 varieties of rice with multiple elements on the pack facade communicate the product. A transparent strip at the sides displays the rice, and a scale to help measuring rice was smartly...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text] Several years ago I designed a logo and visual identity for Sangaste Rukkimaja guesthouse. Now the client wished to introduce it’s own brand of Rye Vodka and needed packaging for this colourless liquid. To keep printing costs down we...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text]This is the flagship product of the häamuna range and is the most exclusive packaging of Estonian eggs. During research on egg packaging, Emajõe Disain found the producer of this new, innovative “iMagic” egg carton design and häämuna chose...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text]Tõlge eesti keelde on vajalik. This design project began with generating a new brand name specific to the Estonian market for fresh eggs. Eggs are interesting products to brand and package. For such a basic product, the packaging really just has...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text]Tõlge eesti keelde on vajalik. Emajõe Disain has designed a wide variety of packaging for Grillon BBQ range of charcoal products. In addition to the typical bags of charcoal, the client wanted to introduce a "convenience” product of ready-to-light cassette...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text]Tõlge eesti keelde on vajalik. This very large 50 Liter bag containing extra large charcoals is targeted at professional chefs. The black charcoal background is contrasted by the evenly glowing burning charcoals.The Grillon brandmark colours of orange, black and green...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text]The packaging design for Dr Stern was originally intended for products for cats and dogs. I never expected to design a package for rabbits and hamsters but it was straight forward to extend the branding and pack family with...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text] On large size packaging, there is ample space for branding elements to work without compromise and the dominant red colour can be used without interruption. On the larger Dr Stern package, a vertical ribbon element is used oo unify...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text] The cat food pate packs are extremely small and a condensed version of the branding was needed for the lid. Nearly all of the main elements of the brand language are used and the pack clearly fits into the...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text]A characteristic of the Dr Stern packs is a horizontal strip showing the pack contents - in the case of quarts cat litter this strip becomes a transparent window showing the actual product. The window has been shaped as...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text]Tõlge eesti keelde on vajalik. The Dr Stern pet food range includes a very large variety of pack shapes and sizes. On some of the very small packs, there is not enough space for several languages on the front of...
[vc_row row_type="row" type="full_width" icon_pack="font_awesome" content_menu_fe_icon="arrow_back" text_align="left" padding_top="20"][vc_column][vc_column_text]Tõlge eesti keelde on vajalik. The Dr Stern brand is a “retro brand” – a brand which looks as if it has been well established and trusted for many years in western European markets. The packaging follows a retro style...