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Villa Margaretha

Villa Margaretha is a boutique hotel, cafe and restaurant in Tartu, beautifully restored in Art Nouveau style, with period style furniture.

The client needed a promotional brochure design to communicate luxury, quality and up-market style. For various reasons I suggested a very wide horizontal format which opened to 420 x 100 mm. This allowed for wide-angle photos to capture the spacious suite interiors on the left side of each page spread. Based on the existing visual identity, the dominant green colour is carried through the brochure, framing the wide photos with a transparent border or on a light green parchment style paper background. Two languages are carried on each page. Both English and Finnish and Estonian and Russian versions were printed.

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