Nõo MultiVac
Nõo Liharullid
Sangaste Rukki Viin
Kalew Rukkijahu
Nõo Grilltray
Grillon BBQ Bag
Meveda Mesi
Nõo Snack
Grillon BBQ Cassette
Nõo Grill
Nõo Flowpack
Nõo Lihavürst Pasteet
Dr Stern Quartz
Dr Stern Rabbit
Minu Maa Oil
Häämuna IMagic
Minu Maa Pasta
Carolina Rice
Kalew Jahu
Flora "Juss"
Antomin Sugar
Tartu Kivisild



Nõo Snack

Noo Lihavurst was initially intended only as an Estonian brand, but later extended to local Baltic and Russian markets with local translations of the brand name/concept … now they package many products customized with local brandings and local languages.
But then Noo wanted to enter the snack international snack foods market, with a meat snack “cigar” yet scale realities of the packaging process demanded a language neutral branding approach. English was chosen as a default language for product names, but what to do with the logo/brandname? The solution was to use the “meat prince” character, animated into a variety of product relevant poses, to anchor the brand.

With such a physically small pack there was an additional design challenge was how to find space to carry required product information in 4 languages – these are carried on the back, while the front gives lots of transparent space to inspect the product itself.

(Estonian translation needed for above)

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