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Nõo Grill

Nõo Lihavürst greatly expanded its range of barbecue grill meats in 2006. The series of 13 products needed differentiation and coding to help the customer choose. Here I developed on the idea of colour coding - I used photos of flavouring ingredients to create a colour and visual texture element. In addition, the type of meat on the grill photo varies accordingly. As usual with Nõo meat pack design we make sure that the product itself is part of the visual presentation.
The labels are printed on reflective gold material and a special effect allows this gold to shine through the flames. The labels are shaped to allow for top and bottom to be cut at the same time for more cost efficient printing.
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