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Nõo Liharullid

Packaging design is especially important in the highly competitive retail meat sector in the Baltic states. For the coming winter season Nõo wanted to introduce a range of oven ready marinated meats products in heat resistant plastic trays.

Wrap around cardboard “sleeves” were chosen for cost effectiveness and to maximise product shelf visibility. I made a base design using the now familiar Nõo branding elements – this allowed for beautiful food photography composition to be fully coordinated with its position in the final pack design.
A black horizontal strip mimicking the oven-ready tray was added to carry promotional text highlighting this important product feature.

There are 8 different products in the range and the base of the pack carries photos of these, inviting the customer to try other flavours.

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