Logo
Linking Museums
Smart City Lab
Tartu Arinouandla
Floreas
Inspiring Clusters
Musteraed
SAKSA Automation
Saarepiiga
Peremehe Pilk
Reproductive Medicine
Visioonist Lahendusteni 2011
Kursi Jahiloss
New Ways To Competitiveness
Grillon BBQ
Traffarel
VitaMilk
Chaser
Reval Fish
GeoWeb
Via Hanseatica
Asper Biotech
Nõo Lihavürst
Hotell Draakon
Tartu Linnamuuseum
Studio Lingua
Wilde Irish Pub
Tartu Ülikooli Sihtasutus
Eesti Õiguskeskus
VisGenYX
RTG Projektbüroo
Tartu Biotehnoloogia Park
Toome Konverentsimaja
Humal Templitehas
Eesti Proviisorite Koda
Eesti Apteegiliit
Dimela
Kenno Loomakliinik
Võrumaa
Eesti Maaülikool
Jõudluskontrolli Keskus
Intramus
Trükis
Pakend
Fotomontaa˛
Disainer
Tartu Kivisild

EST
ENG

admin

Grillon BBQ

The client came to Emajõe Disain looking for a brand name for a wide range of barbeque and charcoal products; it should be pan-european yet concentrating on French and English markets. The solution was based on finding some fairly language neutral words: “grill” and “bbq” are widely used, yet already used in brand names.

During research I found that the word “grillon” contained what was needed but also (with spelling variations) meant “cricket” in many European Mediterranean languages. The cricket is not only one of the few loveable insects but also carries positive association with long summer evenings. An extra is that, in French, “nous grillons” can mean “we are having a barbecue”. Grillon works well in English too – “keep on grilling”.


 

AP 468x240 Banner

« eelmine | logo | järgmine »