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Traffarel

Classical Sweets wanted to establish a brand for handmade chocolates and asked Emajõe Disain to suggest a brand name. We agreed that the brand would be in calligraphic style, so I suggested brand names with letters having large descenders and ascenders at the start, middle and end of the word. As a result, the chosen word Traffarel is completely made up and gets very few hits on a Google search. The typography is also original - in fact based on my own handwriting as if I were using molten chocolate.
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