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GeoWeb

The client explained their product in terms of interrelated layers of data points making up maps of underground infrastructure. We agreed that a symbol should include layers, but other than that, it was up to me to make a proposal.

The symbol converts GEO into a monogram, which, depending on how you look, can read either as a three-dimensional vertical marker, or as a flat series of rings with perspective to the distance.

The symbol itself is echoed in the typography of the logo. Upper and lowercase letters are combined, and in fact the letter “G” is the letter “e”  turned and modified. A tag-line to the logo specifies very efficiently the area of expertise.

www.geoweb.ee
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