Logo
Print
Package
Photomontage
Designer
Emajõe Disain
Method
Michael Walsh
Tartu Kivisild

EST
ENG

admin

Emajõe Disain

Emajõe Design specializes in the design of corporate visual identity and branding. With a background in marketing and entrepreneurship, Michael Walsh has over 20 years experience in the design of logos, brochures and packaging.

I hope that in my portfolio of work you will notice at least two strong characteristics: functionality and legibility. By functionality, I mean cost-effective designs that add value and work well in the market place. By legibility, I mean clearly communicated the message, built based on a solid concept. You may also notice that my work is influenced by the design classics and avoids the pitfalls of passing fads or superficial style effects.

By insisting on quality, the results are designs intended to withstand the test of time and serve my clients’ enterprises for many years.


Michael Walsh
Emajõe 8, Tartu 51008, Estonia. Tel +372 515 8068
michaelw@emajoedisain.ee

Method

While each design project is different, the process is made up of logical steps…

Analysis: I look at all the facts in an attempt to capture the customer's real needs, looking at how I can help my client build a relationship with their own customers.

Definition: together with the client, I discuss and develop the “design brief” to establish a clear direction for the project and to make sure that we have a common understanding of what is needed while also remaining within budgetary limits.

Creation: I explore various alternative ideas and propose only those that have potential and really will help to the client's success. I find that the best concepts are those ideas that keep getting better.  Poor ideas quickly expose their problems and fall apart.

Vision: through design, I will further develop the client’s business idea, providing marketing inspiration and guidance.

Content: I bring together all the pieces of information together into and effective concept that is the core of good design.

Art: I continue working on the development of concept. I use my skills, experience, energy, and attention to detail all the way through to implementation.

Michael Walsh

A lot has changed since I first moved to Tartu, Estonia in 1992. It has been a pleasure designing on each new version of Apple computers and making use of the new possibilities on each updated version of the Adobe Illustrator, Photoshop and InDesign applications. These are now such powerful technologies that they allow a single, experienced designer to offer the same standards as once would have required a large creative agency. Now for a designer in the internet age, location is less important and I can work for international clients and supply final artwork to anywhere in the world.

Yet, technology are just tools – skill and experience are essential to make them work well.
 

Michael Walsh
Emajõe 8, Tartu 51008, Estonia. Tel +372 515 8068
michaelw@emajoedisain.ee