Logo
Print
Package
Photomontage
Designer
Emajõe Disain
Method
Michael Walsh
Tartu Kivisild

EST
ENG

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Emajõe Disain

Michael Walsh has over 25 years experience in graphic design, brand strategy, corporate visual identity, and promotional print with a spcialisation in packaging design in several languages.

I have been operating from Estonia since 1992, having founded the company Emajõe Disain which has earned a reputation for creativity, quality and longevity of design solutions across the Nordic Baltic States.

With my professional experience of a wide, diverse client base for over 25 years, I understand the marketing needs of different genres of enterprise: whether it is corporate or industrial, business-to-business or consumer retail, ecological or high-teck, academic or promotional as well as tourism and agriculture, local and international.

The majority of my clients are SME business owner/managers and semi-state organisations who need a standard to compete with their much larger scale internation competitors.


Michael Walsh
Emajõe 8, Tartu 51008, Estonia. Tel +372 515 8068
michaelw@emajoedisain.ee

Method

While each design project is different, the process is made up of logical steps…

Analysis: I look at all the facts in an attempt to capture the customer's real needs, looking at how I can help my client build a relationship with their own customers.

Definition: together with the client, I discuss and develop the “design brief” to establish a clear direction for the project and to make sure that we have a common understanding of what is needed while also remaining within budgetary limits.

Creation: I explore various alternative ideas and propose only those that have potential and really will help to the client's success. I find that the best concepts are those ideas that keep getting better.  Poor ideas quickly expose their problems and fall apart.

Vision: through design, I will further develop the client’s business idea, providing marketing inspiration and guidance.

Content: I bring together all the pieces of information together into and effective concept that is the core of good design.

Art: I continue working on the development of concept. I use my skills, experience, energy, and attention to detail all the way through to implementation.

Michael Walsh

A lot has changed since I first moved to Tartu, Estonia in 1992. It has been a pleasure designing on each new version of Apple computers and making use of the new possibilities on each updated version of the Adobe Illustrator, Photoshop and InDesign applications. These are now such powerful technologies that they allow a single, experienced designer to offer the same standards as once would have required a large creative agency. Now for a designer in the internet age, location is less important and I can work for international clients and supply final artwork to anywhere in the world.

Yet, technology are just tools – skill and experience are essential to make them work well.
 

Michael Walsh
Emajõe 8, Tartu 51008, Estonia. Tel +372 515 8068
michaelw@emajoedisain.ee